With this, it will be easier to find the product you previously liked during your last discovery session. Snap has enabled the option to update user shopping preferences in Profile Settings. They can also share looks and save their favorite ones to take a second look later. Here, Snapchatters can browse and discover new looks and products from brands all around the world. Just a tap away from the Snap Camera, you’ll find Dress Up in Lens Explorer. Dress up brings together the best of AR fashion and try-on from creators, retailers, and fashion brands. This brings me to the second update, our newly created destination for fashion lovers. Besides the obvious benefits for brands and customers, who do not have to deliver returns to the post office anymore, this will also be beneficial for our environment. On top of this, the new feature will help to minimize returns thanks to Snap’s size prediction technology. This way brands can create the Shopping Lens in a few seconds and increase conversions without any extra costs. This feature makes it much easier for Snap’s partner brands to request, manage and optimize 3D models for any product in their catalog. ![]() Take a look!įirst up, the Snap 3D Asset Manager, which makes it faster and easier for businesses to build AR shopping experiences. ![]() For all of you who have not yet been able to gain an overview of so many great things to come, I have put together my SPS highlights. Together with Bobby Murphy and other Snap executives, they announced a great bunch of news that will further contribute to our industry leading role in AR. Snap’s CEO and founder, Evan Spiegel, started off the virtual event with his keynote. Under the theme “Back to Reality” this year’s SPS was all about the ways Augmented Reality can have a positive impact on our lives. Today, it’s time for the most exciting Snap moment of the year! Our fourth annual Snap Partner Summit just ended.
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